Take your Shopify studio from burnt out to sold out
A 12-week group coaching program and community for designers and developers who want to scale their profits (not their stress) and finally stop doing everything themselves.
A 12-week group coaching program and community for designers and developers who want to scale their profits (not their stress) and finally stop doing everything themselves.
If youâre here, itâs because youâre a designer or developer (or the elusive unicorn hybrid đŠ), running a Shopify studio that, letâs be honest, is actually running you.
Maybe you think you have the hang of scoping projects, but when the design/dev handoff happens, đ©sh!t hits the proverbial fan, the scope creeps, the project goes sideways, and you lose money. Or maybe youâre still DEYing (doing everything yourself) and working more hours than a 24-hour laundromat.
Whatever the case, youâre probably a *fun*đ„Ž combination of burnt out, confused, frustrated and time-poor (and maybe poor-poor).
"Thank you so much for this webinar, it was very inspiring and brought me a lot of insights already."
- Elena Tsangaris
Hereâs the thing: Designers are taught how to design and developers are taught how to develop. Theyâre not taught how to run a business. And the fugly truth is: You canât be successful (read: profitable) as an independent designer or developer without knowing how to run a business.
Sure, you need to know color theory or JavaScript, but you wonât scale your studio on skills alone. Youâll scale your studio when you know how to design scalable offers, scope projects accurately (and profitably) from the get-go, and form strategic partnerships to deliver those projects.
Picture it: Youâre no longer doing everything yourself. In fact, youâve outsourced the side of your business you donât like andâwait for itâyou donât have to micromanage that side of the business. Because you found yourself a strategic partner who gets you and shares your vision.
Youâre on the same page with what youâre offering (and what youâre charging) because you designed a profitable, scalable offer together, along with the processes for managing dev requirements, client expectations, scope creep, and delivery. You finally feel free in your businessâš
Hey, Iâm Lea: Founder of Arq Design Studio and your coach inside Scale Your Shopify Studio.
Iâve been where you are now: The all-nighters, projects hundreds of hours over budget (yes, hundreds), and tech nightmares Silicone Valley movies are made of. (Blackberry has nothing on me.) For five years, I ran my business on caffeine and tearsâand I couldnât do it anymore.
âSo, I stopped doing business as usual, and started doing things differently: I designed scalable offers, started partnering with pros on the side of my business I didnât love, and systematized delivery so my projects would consistently deliver on time and on budget. Less scope creep, less stress.
âToday, my agency makes multiple six figures per year while I work from home or abroad (and never on evenings or weekends). I can scale my signature $70k offering to work for a $5k budget without investing hours of my life. Because I dared to do things differently. The question is: Will you?
I know how to operate a team at scale and a 1-man show and everything in between.
I've been all all sides of the design, build, and management experience of ecommerce since 2009.
This is it: The business strategy that took me from burnt out freelancer working 24/7 to multiple-six-figure studio owner working four-hour workdays, all packed into 12 weeks of hands-on coaching, networking, and implementation. Youâll step behind-the-scenes of my agency to see how it works IRL and learn everything you need to know to make it work for your studio. Scoutâs honour.
12 weeks of live coaching
Eight modules of drip content
Actionable Video lessons (all 10 minutes or less)
Bi-weekly one-hour group coaching calls
Premium Templates
Four one-hour speed dating events to find a partner
Offer and Process Audits
Premium community to network and get support
Creative brief and test project for your portfolio
Ongoing high-touch support from Lea in the community
Guest expert classes each month
A break for Black Friday Hell Week (I know this industry)
In Module 1, youâll reflect on past projects and learn from themâwhat worked and what didnâtâmaking a vision for the future of your business. Weâll talk about transitioning from DEYing (doing everything yourself) to specializing and what that entails, from mindset to pricing.
In Module 2, weâll talk all things nichingâwhat your niche is and why itâs important to have one. Knowing that niche, youâll learn how to find and vet potential design/dev partners and how to build and nurture a network of trusted contractors you can rely on in your business.
In Module 3, Iâll show you all the possibilities for selling Shopify services beyond one-off design-and-build projects. Weâll talk specialized services, like retention, email, social, CRO, SEO and speed optimization, plus partner apps and maintenance services you can offer on retainer.
In Module 4, youâll learn how to pitch the design/dev partnership to your clients, minimizing confusion and push-back. Weâll talk managing client expectations and communication, and ensure you understand the sales process and how to customize it to your business.
In Module 5, weâll get into profitability. Youâll learn my best practices for managing projects as a designer or developer, plus how to monitor (and improve) profitability throughout the project lifecycle. And you can steal my tool stack for more efficient project management.
In Module 6, youâll learn how I scope projects accurately (and profitably) the first time, streamlining the design/dev handoff and minimizing scope creep. Weâll talk pitching projects with a partner, best practices for handoff, and how to assess mid-project progress.
In Module 7, youâll learn the ins and outs of successful collaboration, including what to do when thereâs a conflict in the collaboration (it happens). Weâll plan for the future of your business and strategies for continuing to scale your services, business, and profits.
In Module 8, youâll put everything you learned into practice with a test project, deliver a faux project within the parameters of your new offering and delivery process before we officially wrap up and talk next stepsâincluding first dibs on our membership pricing.
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- Jen
@JenuineCreative
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- Rebekah C.
@StudioKanuka
- Julia D.
@BungalowCreative
-Charlene R
@crushdesignco
The first four students to enroll by September 28, 2023 get a free 1:1 coaching session with me to book anytime during your 12-week enrollment in Scale Your Shopify Studio.
Get my eyes on your newly created offer and delivery process to ensure youâve thought of everything to make it as profitable as possible.
Get access to The Shopify Code(x): My intermediate-friendly courses for designers developers to uplevel their Shopify theme customization skills, from JSON and SCHEMA to Shopify Liquid.
The actual step-by-step process I use to onboard clients, from scoping projects and delivering onboarding documents to setting clear boundaries on scope creep from the get-go.
The framework I use to host my strategy workshops with clients, communicating the inclusions of a $60k projectâand how we can scale the scope of the project to their budget.
The design templates your studio needs to streamline the design/dev handoff, and minimize confusion, scope creep, and revisions. (You can thank me later.)
The actual email templates I use in my business to share deliverables and versions with clients, including clear guidelines for feedback to prevent scope creep and delayed timelines.
"The Shopify Codex has been worth every dollar because Iâve learned how to better organise my Shopify projects through her incredible templates! Lea also goes through everything you need to know to build a semi-custom site and deliver a high-end client experience through smart setups."
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âJen C.
@Jenuine Creative
Scale Your Shopify Studio is a mastermind, not a course. Sure, thereâs course content within the mastermind, but the value of Scale Your Shopify Studio is in the coaching, networking, and partnerships. Itâs limited to 30 designers and developers who want to scale their studios in a collaborative, supportive environment instead of trying to figure it out on their own.
For this round, youâre getting the content first exclusively. Parts of the resource library are ready for you to binge (The Shopify Codex), while some modules will be dripped (read paced) starting October 8th for you to not pull all nighters and get into *overwhelm*. Youâll have the tools you need at the right time.. Plus you'll have access to our exclusive Slack community to ask questions and find answers to common problems others are having. Plus, there will be strategically placed throughout the sprint to (1) acommodate BLACKÂ FRIDAY (because DUH) and (2) to make sure you have the chance to catch up, take it easy, or iron out some kinks since you already have an overwhelming schedule. Don't worry, we'll change that in this program.
Yes and no. Scale Your Shopify Studio is about scaling a Shopify business, not building a Shopify site. That said, youâll get access to The Shopify Code(x) archives during your membership, so if you canât get by on your current coding skills, you can brush up on your JSON, SCHEMA and Shopify Liquid skills inside The Shopify Code(x) (which was inspired by how I train my own team internally!).
Good question. After the 12-week mastermind, you get first dibs on our affordable membership pricing (weâre talking low 3-figures a month), so you can continue to network, find a partner, and get live coachingâor not. Dealerâs choice.
Yes and no. My experience is directly in offering Shopify to merchants at scale with a team. If you do the same with other platforms like Webflow or Squarespace or the like⊠most concepts will be applicable to you. The exception would be some templates are very Shopify specific. However we do go over financial frameworks, mindset, collaboration, niching and other topics that are useful outside of being a shopify-only shop. So itâs up to you on how applicable it is to your business model.
Heck no. If youâre anything like me, you donât finish self-paced courses because thereâs no pressure to. So, I drip content to pace the program for you. With clear structure, you know what your goals are. And when you know what your goals are, youâre more likely to see results. But donât take it from me: Students say they see measurable results within the first four weeks. If you MUST have access to 1 concept before the module is released, your bonus 1:1 coaching session with Lea has you covered.
Scale Your Shopify Studio was made for skilled freelancers and studio owners who have enough experience to be earning six figures but canât cross that $100,000 line (or crossed it but scaled their stress with their revenue đ ). If youâre new to design or development and want to learn how to build sites in Shopify, I 10/10 recommend my coach Morgan Rappâs course Amplify Shopify.
I canât guarantee youâll find a designer or developer to partner with in the program simply because a) the enrolment wonât be a 50/50 split of designers to developers, and b) even if it was, why limit yourself to 25 potential partners? Thanks to the Internet, the world is your oyster đŠȘ And youâll learn everything you need to find said partner and design an offer you can both profit from.
Because the mastermind is digital and you get instant access to thousands of dollars worth of content, we do not offer returns or refunds. So, read this sales page responsibly, and email me at help@theshopifycodex.com if you have any questions before investing in Scale Your Shopify Studio. And, if you want more information, visit our Terms and Conditions page.
While The Shopify Codex helps freelancers break out of the template chains by learning design, Shopify Liquid Code, and delivery processes - this mastermind is targeted at established freelancers or studio owners, we donât go over beginner content. Thereâs no *cue eye-roll* content on how to make a proposal. Weâre talking about deeper concepts to cross more sophisticated clientele expect, plus the foundations to go from single six-figure operation to 7 figure systems, tools, mindset, process, and collaboration framework. No generic advice here. Real guidance from someone ACTUALLY running a Shopify Agency - a teacher who can DO and teach.